What is Content Marketing? How is it different from Influencer Marketing?

What is Content Marketing?

The days when companies pushed their products on various platforms are gone. Companies don’t pitch their product upfront without offering something useful in return anymore. This is where content marketing comes into the picture. Splitting the word, it is marketing through content, something that has given birth to new fields like e-commerce SEO services and digital marketing outsourcing.

Renowned brands are now posting blogs and videos, what’s the need? Customers do not buy into the old sales pitches anymore, and now businesses need to provide useful and relevant content for their consumer base to stay fresh. This content is made for the target audience to acquire more market and drive more engagement. 


Content marketing examples include blogs, videos, webinars, e-books, articles, and so on. This type of digital marketing brings organic reach to the company and helps it stand out from competitors that offer similar products/services. 

Difference between Content Marketing and  Influencer Marketing

Even though often swapped with each other, content marketing and influencer marketing are in fact not the same. Influencer marketing is a part of content-driven marketing, where suitable influencers are identified and they are asked to market the company’s product in exchange for incentives. Influencer marketing strategy is a mix of traditional celebrity-oriented marketing and the new content-driven marketing.

Need of Content Marketing

Now that you have understood what exactly content marketing is, let’s look at how will it help your firm, big or small-

  1. Helps to build credibility in the market

Marketing through content helps your business position itself as a reliable brand, it is so because it clearly projects what you are. It establishes your brand as an authority in the concerned market.

  1. Opportunity to show off expertise

The content you provide can be a great way to showcase your expertise in the field of business. They again can drive the potential customer to clear the doubts they may have about you and your brand.

  1. Forms a Loyal Customer Base

A business can wish for nothing but a customer base that sticks with them. And relevant content does exactly that for you. It builds your distinct identity that customers associate with.

  1. Competitive Edge

With each passing day, you will find different markets getting crowded with new entries of firms that try to capture the market with lower prices and standard products. In this case, how does your firm stand out? The community you build with the help of the content you share.

  1. Increased Sales

Now, we talk business. If you set yourself, what happens next? The scale of operation will increase significantly because now you have the trust and people know about you over and above your ads.

  1. Cost-effective

It’s no secret how expensive an advertisement can be. It becomes a huge financial burden specifically if you have just started out and are short on funds. Content marketing can rescue you in terms of finding much more affordable leads for your business.

  1. Support your Digital Marketing Strategy

Great content can help push all your other efforts in the digital marketing branch. All your aesthetic Instagram posts and email sales letters need high-quality content, know what to do.


After grasping what high-quality content can do for you, the next thing you are now required to do is to prepare an effective and target-consumer-specific Content marketing strategy. The benefits of Content marketing are endless and in the time when most of your potential customers are on the internet consuming a lot of content each day, it’s high time you dip your toe.

Once you set yourself here, you can boost your conversion rate and get a competitive edge in your market. Wish you luck! Any doubt? We will be here.

TBC Consulting is one of the best digital marketing agencies in India that can help you with end-to-end marketing solutions and a lot more. We have been doing content marketing with an overall experience of 9 years with 85+ clients from industries like e-commerce, hospitality, healthcare, laundry, consumer retail, and franchise businesses. We bring only the best of work to the table. With clients from across India, London and The USA, we, at TBC Consulting are all set to create a Global Footprint through its research-based work.

Driven by the passion to create & impress with work, TBC Consulting has now grown to become one of the most sought after marketing companies in India.